Here are the answers to a lot of common questions about SEO that I get all the time. The list below is the question index:
SEO is an acronym for “Search Engine Optimization.” It is the process of maximizing your website’s readibility for search engines so that the pages on your website can rank in the search results. Improving the quality of your website’s code, content, and design are a major component of SEO. As your website improves, you should see it rise in it’s search engine rankings.
Local search engine optimziation is like SEO except the goal is to rank your website in a specific geographic area—usually for local businesses. Creating your Google My Business page and adding structured data (like Schema.org markup) to your website are two major components.
Google has a great guide on how to hire an SEO company. Google provides some questions that you should ask your potential SEO partner as well as some red flags to look out for. Be wary of companies that cold email you regarding SEO, companies that guarantee you rankings, and companies that are vague about what they do for you.
Here is an official Google video on the topic.
Schema.org markup is also known as “microdata” or “structured data.” It can be added to your website in your HTML code or as a script. It helps search engines to show rich snippets of your content in the search results. It also helps voice searches to identify information so that it can read the correct data back to its users.
It depends on whether or not your company needs more leads. If you want to do SEO then you should first use a tool like the Google Keyword Planner to determine whether or not people are searching for the keywords that you would like to optimize your website for. A keyword is a term that refers to the word (or words) that someone types into a search field.